Using Scene+ Rewards strategically can easily add hundreds of dollars in free travel, groceries, and entertainment each year, especially if you’re in Canada and already shop at partner brands or bank with Scotiabank. With a bit of planning, you can turn everyday spending into a steady stream of points and perks.
What Scene+ Rewards Is
Scene+ is a flexible Canadian rewards program that lets you earn points on groceries, dining, entertainment, shopping, banking, and travel, then redeem those points like cash discounts. In most cases, 100 Scene+ points are worth about $1 off, making the program easy to understand and compare against cash-back offers.
You can earn points:
By shopping at Scene+ retail partners (Sobeys, Safeway, FreshCo, IGA, Thrifty Foods, etc.)
At Cineplex, The Rec Room, and Playdium for movies and entertainment
On travel booked through Scene+ Travel (powered by Expedia)
With eligible Scotiabank debit and credit cards that offer accelerated earn rates
Best Ways to Earn Scene+ Points Faster
To maximize Scene+, you want to stack where you shop with what card you use.
1. Use the right credit card at the right merchants
Many Scotiabank cards offer bonus multipliers on select categories:
Up to 6X Scene+ points per dollar at Empire grocery stores (Sobeys, Safeway, IGA, Foodland, Thrifty Foods, etc.) with certain premium cards
Around 5X points per dollar on groceries, dining, and entertainment with some cards
3X points per dollar on travel booked through Scene+ Travel, hotels, and car rentals
At least 1X point per dollar on all other purchases
If you’re in BC, running all your Safeway / Thrifty Foods runs through a high-earning Scene+ card is one of the fastest ways to rack up points.
2. Always swipe/tap your Scene+ membership at partner stores
Even without a credit card, you can earn base Scene+ points just by scanning your card or app:
Points on groceries at Empire-affiliated stores
Points on movie tickets and concession at Cineplex (often 5 points per dollar on tickets and eligible food/drink)
Points at The Rec Room and Playdium for games and food
3. Combine debit + credit where it makes sense
If you have a Scene+ debit card, you can earn 1 point per $5 on everyday purchases; pairing that with a Scene+ credit card for big categories (groceries, dining, travel) helps you earn faster overall.
4. Take advantage of welcome bonuses and promos
Some Scotiabank cards offer tens of thousands of bonus points if you:
Spend a minimum within the first 3 months
Keep the card active and hit annual spend thresholds
These bonuses can be worth hundreds in travel or statement credits, so timing a new card around big expenses (moving, renovations, insurance, etc.) can supercharge your Scene+ balance.
Smart Ways to Redeem Scene+ Points
Because Scene+ points are close to a “cash equivalent,” the main optimization question is: what gives you the most real-world value?
1. Travel redemptions (often the best value)
Use Scene+ Travel (powered by Expedia) and redeem 100 points = $1 off flights, hotels, and car rentals
Some setups let you redeem against eligible travel purchases you’ve already made, effectively turning points into a retroactive discount
Travel is usually where you get close to the full 1 cent per point value, making it a solid primary goal if you travel at least once or twice a year.
2. Groceries and essentials
Redeem 500 points for $5 off eligible grocery purchases at partner stores like Sobeys, Safeway, and Thrifty Foods
Since groceries are non-negotiable spending, this is a reliable way to turn points into direct budget relief
If you’re stacking 5–6X points on grocery spend, redeeming back into groceries is almost like a targeted cash-back loop.
3. Movies and entertainment
Redeem 100 points per $1 off Cineplex tickets, and 500 points per $5 off food and drinks at participating locations
Great if you go to the movies often or hit The Rec Room regularly
For a social / date-night angle, Scene+ essentially turns your regular spending into free tickets and snacks a few times a year.
4. Statement credits and other options
You can redeem points as a credit against the balance on eligible Scotiabank Scene+ credit cards, often in 5,000-point / $50 chunks or similar structures
Gift cards and retail redemptions are available, usually at similar or slightly lower value than travel/groceries, so prioritize those only after you’ve covered higher-value options